Erfolgsfaktoren von B2B Marktplätzen

Vor kurzem hatte ich die Gelegenheit für den Spryker Partner ein Webinar zum Thema B2B Marktplätze zu moderieren. Das mache ich natürlich nicht grundlos, immerhin bietet Spryker laut Gartner eine der führenden B2B Marktplatzlösungen an. Aber im Webinar geht es nicht um Spryker, sondern um die Erfolgsfaktoren von B2B Marktplätzen, die sich aus meiner Sicht doch erheblich von den Erfolgsfaktoren im B2C Bereich unterscheiden.

Das Webinar lässt sich kostenlos hier abrufen:

Econsultancy hat das Webinar netterweise zusammengefasst in diesem Artikel.

Graf suggests that this business model is likely to become the norm for B2B. “Business models that are heavily relying on own warehouse inventory will have a problem in the case they are competing against business models that are structured in this kind of platform economy, where they are not forced to earn money based on the product margin any more but just selling access to customers.”

While small marketplaces might look to compete with Alibaba, Amazon, or Otto, Graf explains how the latter are not looking back to them (or similar competition), but the likes of Instagram and WhatsApp instead. ”Why? Because they are holding the customer connections. In the case that Instagram is selling directly to its users, there is no need for an Alibaba or Amazon any more. And this is happening right now – we are in a world where all these platforms are competing on air time.”

Und weiter…

“From the momentum side, if we are talking in like 10 years, most of the brilliant people working in digital ecommerce are working on the B2B side not on B2C. There will be more companies that are not competing in oligopolies, like Amazon vs eBay vs Alibaba, but many more places and niches in the market.